About Us
Shades On. Game On.
Welcome to Elite Carats – where the sun meets your style, and ordinary isn’t part of our vocabulary.
We’re not just a sunglasses brand. We’re a mindset. A movement. A lifestyle for those who aren’t afraid to stand out, to go bold, to throw a little shade – in the best way possible.
🌞 How It All Started
Elite Carats was born from a simple frustration: why were most sunglasses either overpriced or boring as hell? We set out to create something better – eyewear that’s stylish without being stuck-up, functional without feeling clinical, and affordable without compromising quality.
What started as a small vision quickly turned into a brand for people who live under the sun — surfers, skaters, city explorers, artists, travelers, creators, rebels — people like you.
😎 Our Mission
We exist to bring high-quality, head-turning sunglasses to those who demand more than just eye protection.
Our mission is to empower self-expression through design, and to deliver eyewear that feels as good as it looks.
We believe that confidence begins with comfort, and that great style should be effortless. That’s why every frame we create is crafted with care — for real people, real adventures, and real life under the sun.
🔥 What Makes Us Different?
Design with attitude. We don’t follow trends — we set them. Our collections are curated for the bold, inspired by streetwear, high fashion, and everyday culture.
Premium materials. Scratch-resistant lenses, lightweight but tough frames, and full UV400 protection across the board.
Inclusive fits. Different face shapes? No problem. We offer a range of styles for all faces, skin tones, and personal aesthetics.
Fair pricing. No overpriced “luxury” nonsense. We cut out the middlemen and pass the value straight to you.
Sustainable moves. We're stepping up with eco-conscious packaging and working toward more sustainable frame materials – because style shouldn’t come at the planet’s expense.
🧠 Our Philosophy
To us, sunglasses aren’t just accessories. They’re armor for your vibe, an extension of your identity. Whether you’re feeling loud or low-key, wild or minimalist — we’ve got something that fits your moment.
We design for the dreamers, the risk-takers, the ones who turn sidewalks into runways. Every pair of shades we drop is a piece of that story.
❤️ Our Promise to You
We’re committed to giving you more than just a product. We’re here for the full experience — fast shipping, reliable support, and a customer-first attitude that actually means something. Got a question? Just shoot us an email at team@elitecarats.com. We’ve got your back.
And if you want to drop by and see where the magic happens, swing through our HQ at Luitpoldstraße 27, 84034 Landshut. We're always down to talk shades, style, or whatever's on your mind.
Thanks for stopping by Elite Carats.
The sun’s out. The future’s bright. Your look? Even brighter.
Let’s turn up the vibe — one pair of sunglasses at a time.